In addition to having some of the highest levels of anthocyanin antioxidants of any commonly consumed fruit, the anthocyanins in New Zealand Blackcurrants act in a unique way to give you a more active and healthier body. New Zealand Blackcurrant anthocyanins can act as antioxidants, protecting the body’s cells from the damaging effects of free radicals, but their most important function in maintaining an active and healthy body is via their ability to activate cell signaling factors that improve the body’s own antioxidant, immune and energy pathways. New Zealand Blackcurrant anthocyanins do this by switching on the cell signaling factor nuclear factor erythroid 2-related factor 2 (nrf2).

Nrf2 is found in the cytoplasm of almost all the cells in our body. When activated, for example by the unique combination of anthocyanins in New Zealand Blackcurrants, nrf2 enters the cell’s nucleus and switches on the production of a whole range of genes that in turn switch on the production of a whole range of proteins. These proteins have important antioxidant, immune and energy pathway functions in our body. Activation of nrf2 is a critical step in maintaining a healthy and active body.

So New Zealand Blackcurrant anthocyanins are more than just antioxidants. They are a key nutritional bioactives to switch on pathways in the cells of your body that will help you lead a more active and healthier life.